Start and Monetize a Newsletter using Other People’s Audiences

The spiciest word in business is Leverage.

Putting in a thimble of time, money, or energy and getting mountains back in return.

That’s the name of the game for me…

…And maybe for you too?

With the idea of leveraging our time, money, and energy in mind?

Here’s how digital writers can start and monetize a newsletter by getting access to a Content Creator’s existing audience.

Why would anyone share their audience?

Stay with me and it’ll all make sense.

At the risk of stating the obvious…

For Content Creators? Eyeballs are everything.

Audience’s attention means ad revenue, brand deals, and product sales.

But many Creators wind up with an Opportunity Cost Problem…

…Caused by a Money Misconception…

If we fix the Money Misconception and Opportunity Cost Problem for a Creator?

It makes a lot of sense to give us access to their audience. 

The Creator gets the eyeballs they need to increase their revenue. 

We get an income producing asset not tied to ‘dollars for hours’. 

How?

First, let’s start with the Creator’s Money Misconception.

If you asked 100 YouTubers how they get more ad revenue?…

…More brand deals?…

…More product sales?…

90 of the 100 would tell you “I need to grow my audience”.

Which is true in some situations, but…

Here’s what they’re missing.

… And you may want to write this down…

A small audience can make more money than a big audience, if... 

The small audience engages with the content more often.

(So If the Creator has a big audience? You might just have your own money printing machine on your hands.)

Think of it like fishing with a friend.

Even if you both fish in the same spot…

If you have two fishing lines and your friend has one?

You’re likely going to catch more fish, right?

Enter the Newsletter.

Newsletters are one of the best online tools for leverage.

It takes the same amount of time to write an email for one person as it does for 10,000.

By bolting on a short, Creator branded, newsletter?

A Creator doubles the lines they have in the water..

…Which could mean. At the click of the “Send” button…

Double the ad revenue to new and OLD videos.

Double the product sales.

And double the people checking out their brand partners.

Just by repurposing the content they’ve already got (we’re not making anything new).

Still with me?

I hope this makes sense because if you get this concept - it unlocks a blue ocean of side hustles with next to no competition.

And if you make the offer I’m going to suggest? 

You can be the “Prettiest girl at the prom” with big players chasing you down to work with you.

Why doesn’t the Content Creator start the newsletter themself?

Some might, which is fine.

However…

This is the Opportunity Cost Problem I mentioned earlier. 

A bread maker probably knows customers want peanut butter, to go with the bread, to make a sandwich.

But to make peanut butter as well as bread?

The bread maker would have to take time away from what’s already making money. Bread..

It’s the same thing online… 

Doesn’t matter if it’s YouTubers, Podcasters, or Authors.

Everyone has a fixed amount of time.

And the best creators?

…The ones we want to work with…

Put all their efforts and energy into creating the best ‘bread’ possible.

But because they’re all-in on their content?

They have no time to write a newsletter. Or hire and manage a newsletter writer.

…Even if they know it’d be profitable.

This is where we come in.

This is where we save the day.

This is why we’re the prettiest girl at the prom.

How we help

We approach the Content Creator understanding they’re busy…

…Understanding they don’t need a bigger audience to make more ad revenue, brand deals, and product sales…

… Understanding they don’t have time to write or manage a newsletter themselves…

We come to them - make them feel understood - and offer to make them more money with NO extra work on their part (by bolting on a newsletter).

And the kicker?...

…What makes us stand out and super hard to say no to…

We DON’T ask to be paid up front.

We split the extra money, from the newsletter, they wouldn’t have without us.

The only thing the Creator has to do is talk about the newsletter.

Could be links in descriptions, shout outs on air, or mentions in books/ articles.

That’s it.

In my opinion?

That’s a true irresistible offer.

If they say no? That’s fine.

There are lots of Creators who’ll see the value of having:

A branded newsletter…

…Full of their content…

…They don’t have to write or manage…

… Takes none of their time or any money out of their pocket…

…And shows up as an extra paycheck going straight to their bottom line.

What do you think?

If you offered some of your favorite Content Creator this service as a side hustle…

…And as the Creator talks about the newsletter and drives people to it…

How much do you think you could make?

Even after the Content Creator’s split.

Hint: I know entire companies that run off this model in a different market.