5 Copy Keys to Selling Your Info Product
More sales of your info product.
James here.
My fav copywriting insights came from an unexpected place.
A basement full of comics.
Old Spider-Man comics teach more about writing sales copy than many gurus.
Noodle this...
Comics draw readers in with gripping headlines…
… tell a gripping story…
… and have easy to follow plots.
That's exactly what great sales copy does too.
I’ve been writing copy for 15+ years…
Here's what I’ve found works:
Write 10 headlines
Most writers stop at their first "good" headline - big mistake IMHO.
Writing multiple versions unlocks hidden, non-obvious, gems.
Those gems only show up when you’ve written multiple headlines and start combining ideas.
There wouldn’t be anything to combine if we wrote just 1 headline… would there?
An extra bonus…
Those unused headlines often make perfect bullet points, subheads, or even email subject lines later.
It's like unlocking 10 doors with 1 key.
Write like it's a kitchen table chat.
Forget corporate speak or fancy language.
The best converting copy reads like a friend sharing an exciting discovery over coffee.
One copywriter doubled their conversions simply by imagining they were explaining it to their friend Sarah.
No jargon, no fluff - just real talk.
Simplify offers until a 5th grader gets it.
If a 5th grader can't grasp what’s being said or sold?
It's not clear enough.
Strip away the fancy language.
Break it down to its simplest form.
One company tripled sales by reducing their 3-paragraph offer to:
"You pick the color. We deliver tomorrow. Love it or it's free."
Add personality everywhere (Even to guarantees).
Standard money-back promises bore people to tears.
Instead, get creative.
One magician promised "Your walls will rock with laughter" instead of "satisfaction guaranteed."
Another tech company offered: "If our software doesn't save you 2 hours this week, we'll work for free until it does."
Final check headlines and subheads twice.
The brain processes these differently than regular text.
That's where embarrassing typos love to hide.
One missing hyphen changed "man-eating shark" to "man eating shark" - totally different story.
Check them first, check them last, and maybe even read them backwards.
The real magic that sells info products?
Making copy fun and easy to read.
When writing feels like flipping through a favorite comic instead of trudging through a business lecture?
People actually read it.
And when people read it... they buy.
In your corner,
James Foster