You don't need a personal brand to win on Instagram.
In fact…
Staying anonymous might be your secret weapon.
I’ve been researching faceless Instagram accounts that are doing at least 10k a month…
Turns out?
There’s a step by step pattern to the whole thing.
A creator recently proved this by building an invisible empire.
No selfies.
No personal stories.
No dance challenges.
Just pure strategic science.
Here’s a bulleted outline of what’s working now:
Step 1
Treat your profile like a billboard on a highway.
High contrast profile picture.
Make the colors pop.
Use a keyword-rich name.
(Including ‘marketing’ if you’re a marketing agency or ‘PT’ if you’re a personal trainer.)
And include a laser-focused bio about what you do/offer.
Step 2
Engineer your content for specific engagement metrics.
The algorithm has precise trigger points.
You need above 5% on shares and saves.
And comments should be plentiful (more on this later).
Step 3
It’s not required, but if you do video…
Your videos need hooks in the first 3 seconds to keep people watching.
Use AI voices instead of default options.
And make any frame or caption respects button overlays.
Step 4
Focus on editing.
Dead spots kill viral video potential.
Background music should be about 17% volume.
Voice (AI or yours) at 100%.
And don’t forget captions.
Step 5
Brings it all together with automation.
Set up triggered DM responses.
“If you want my free _____ ? Comment the word _____ below.”
Then build your sales funnel and turn engagement into revenue.
The result…
If you make engaging content?
An account worth multiples of the initial investment you can sell your offers, other people’s, or do brand deals with.
And a system that runs without showing your face once.
In your corner,
James Foster
PS - At the end of the year the prices for VIP will be going up.
If you’re not already a VIP and want access to:
The AI Book Writer
Profiting from Other People’s Content
The Share and Earn plan for writers
Turning $10 into $200-500 flipping domains
…and a whole lot more