Power of Positioning
Use this classic marketing book to your advantage.
Wayne here.
Al Ries wrote "Positioning" in 1981…
He changed marketing forever.
Ries had a simple but powerful idea...
It's not about being the BEST.
It's about being FIRST in the mind of your customer.
And it works.
Need a smartphone…
Apple.
Thirsty while you have lunch…
Coca-cola.
Need to blow your nose…
Kleenex.
And it works for people…
Like the first president of the U.S. – George Washington.
Or the number one dog trainer…
Cesar Milan.
Here's the thing...
Since "Positioning" was written…
Thousands of smart folks have used Ries' principles to build their own “category of one.”
Which means…
It's gotten harder to create a category of one.
Most niches have hundreds of legitimate "experts" who've spent YEARS establishing themselves.
And that's actually GREAT news for us.
Because as Royalty Ronin, we don't have to be the expert.
We don't need the status.
We don't need the audience.
We don't need the expertise.
We connect with these established experts and help them make more money.
As Royalty Ronin, we're essentially positioning ourselves as the BRIDGE between experts with knowledge and the audiences who want it.
We want the experts to be "first" in their categories…
While we quietly collect royalties in the background.
Ronin strategies are simple and radically different at the same time.
It’s something you just have to experience yourself…
⇒You can get access to Ronin for 7-days on me.
When you get in the group…
You’ll see a post that says…
“Welcome! Start here!”
That’s where you find the “New Ronin Action Plan.”
Helping you hustle,
Wayne
P.S. You’re positioning matters too…
If you’re on the opposite side of the table as the person you’re working with…
It’s harder.
If you sit on the same side of the table…
It's much easier.
Service providers, freelancers, and most agencies…
Almost always position themselves on other side of the table.
(Mostly without even realizing it.)
Ronin sit on the same side of the table as the expert…
If there’s no seat for us on the same side of their table…
No big deal…
We just walk to another table.
Remember…
There are thousands of experts in the world…
Almost all (the good ones) want to help more people…
We help them do that…