No audience? No product? No problem- Do this

We can scoop up opportunities with no money, audience, or product of our own.

Just need a little leg work and a few emails.

Noodle this…

I just bought an out-of-print book on eBay and a surprise came with the book.

A 'gift card' for a fresh meal-kit delivery service.

Cool marketing but let me ask a question.

Think the eBay bookseller approached the meal company to suggest putting mailers in their packages?

Maybe, but the seller is probably plenty busy sourcing and shipping books.

Did the meal prep company seek out the random (albeit large) used bookseller?

Again, possible, but seems like a stretch.

Large brands don't normally go after secondary market sellers for collaborations.

Most likely scenario (IMHO)?

Some smart dealmaker took a day or two and identified large eBay sellers (anyone can see how many products a store sells in a month)...

…Contacted a bunch of heavy shippers and asked if they'd be open to making a few extra bucks on all the packages they're sending out anyways...

Then went to the meal prep company and said "Would you like to get your offer in front of 10's of thousands of consumers a month - without having to pay the postage to mail them all?"

Can't say if this is what actually happened but if I were the deal maker?

I'd try to keep the difference between what I could get from the meal company and what I paid the eBay seller.

Even a quarter a package could end up being Scrooge McDuck sized bags of dough…

(No reason you couldn’t have multiple companies in one package - like a ValPak.)

But is the opportunity gone since someone else is already doing this?

Definitely not.

In fact nearly anyone can set up a similar deal with 100% digital products…

(No need to deal with shipping, inserts, or mail at all.)

Even if you have…

Zero budget (whole thing can be done with free tools)

Zero connections

and Zero experience

Here’s how: