How YouTube has INCREASED people buying info products

YT does the pre-selling for us.

James here.

Back in 2009, I remember marketing friends and I would have to hunt down marketing books through library loan programs…

We spent countless hours at Kinko's, photocopying books like "Breakthrough Advertising" page by page.

Today?

People watch videos with Breakthrough Advertising like info while lounging in their PJs.

But something unexpected happened...

All this free content didn't kill the info product market.

IMO?

It made it stronger.

Think of it like restaurant appetisers.

The more you munch, the hungrier you get for a real meal.

That's what's happening with information right now.

YouTube's algorithm forces creators to prioritize entertainment over education.

Free content is creating an army of semi-educated consumers who’re after more than surface level insights.

It's like trying to learn calculus from TikTok...

Sure, you might grasp the basics.

But good luck solving complex equations.

And that's where our opportunity lies.

If you’ve been in one industry for at least a year…

… The longer the better…

….You’ve likely got specialized knowledge that newer people in the industry would pay to learn.

That’s what we talk about “Insights into Offers”.

How to take what you know (even if you don’t think it’s valuable right now)

And turn it into an info product you can sell.

Ready to see what’s in your noggin that could be turned into a semi-passive cash machine?

Join Side Hustle Club VIP today and get instant access to "Insights Into Offers"

In your corner,
James Foster