How to Uncover Offers Customers Crave
Clever copy won’t sell an unwanted offer.
Wayne here.
A marketing campaign is based on three parts…
List (audience)
Offer
Copy
Offers are kinda the “middle child” of marketing…
They don’t get the attention they deserve.
Maybe it’s because there’s a lot of influencers and experts…
Who are audience focused.
And plenty of content creators and copywriters…
Who are message focused.
But not a whole lot of people calling themselves…
Offer creators or Offer experts. (I looked:-)
So the offer is either set by the product owner or service owner…
Or it falls to the responsibility of the copywriter or marketer.
And if the offer isn’t designed for the audience…
Clever copy isn’t going to make it sell.
Here’s an example of what I mean…
Imagine we have a restaurant…
We make excellent food…
Have the best service in town…
At the best prices…
We even have world famous big juicy hamburgers…
But if all the potential customers are vegetarians…
No amount of selling or fancy words is going to help us.
But if we used the Offer Construction Mojo process…
We’d be selling veggies and tofu hand over fist.
Because in this process you’ll uncover what your audience wants…
How they want it…
And how much they’re willing to pay you for it.
It’s a simple but valuable three step process…
Offer construction
Minimum Viable Product (MVP)
Offer Creation
Offer Construction Mojo will keep you from accidentally trying to serve big juicy hamburgers to vegetarians.
It’s included in Passive Cash Flow Mojo.
Passive Cash Flow Mojo is complimentary to all Diamond Level subscribers.
===>Get Passive Cash Flow Mojo so you can make offers that customers crave.
Helping you hustle,
Wayne
P.S. Creating offers out of thin air is tough stuff…
Offer Construction Mojo helps you create an offer with a much higher chance of success right out of the gate.
And once you get your Minimum Viable Product (MVP) offer…
You’ll be able to dial in your offer to match the audience's desires.
Making your offer stand out in a sea of sameness.
All you need to do is grab a Diamond Level Subscription and check out Module 2 in Passive Cash Flow Mojo.