Get freelance clients using this travel hack
How to land clients by being in the “wrong” place.
Traveling is fun…
But navigating airports?
Not so much.
Wayne here.
Doing your side hustle is probably fun for you…
But sometimes getting that next gig, client or paying customer…
Can be tough.
So I’d like to share a little travel hack that might be helpful in getting those side hustle clients easier…
Here in Nashville, the airport has two levels.
One level is for departures.(This is where you’re supposed to drop people off.)
And the other level is for arrivals.(This is where you’re supposed to pick people up.)
Last week I was at the Nashville airport to pick up my wife and daughter.
They were due to land at 9p.m.
Right before their flight left Arizona…
My wife’s last text to me read…
“When we arrive… pick us up at departures.”
“Of course,” was my response.
We’ve been picking up on the “wrong level” at the airport for years.
And here’s why…
As I was driving up to the airport at 9 p.m…
The arrivals level was nothing but brake lights…
Chevy trucks and Uber SUVs were bumper to bumper.
Traffic was moving somewhere between 0 and 1 mph.
And even though I was there to “pick up” passengers arriving at the airport like everyone else.
I drove right past all the brake lights…
And coasted right up to the departures level…
Where it was practically empty.
So empty there wasn't a single traffic cop in sight. (those security guys who tell you “ya can’t park here… you gotta keep moving.”)
I didn’t have to fight for a parking spot.
I didn’t have to weave in and out of lanes.
None of that.
While I sat in my car and waited…
A total of about 7 cars dropped off passengers.
But not a single other car was there to “pick up” passengers for the 10 minutes I was parked.
I was the ONLY one picking up at departures.
By going to the “wrong level” at the airport…
There wasn’t any competition.
And that’s what I’m suggesting here…
An online version of picking up at departures.
We can do that by joining and hanging out in the “wrong groups.”
For example…. If you’re a writer…
Instead of joining a writing group.
Join a group of graphic designers.
If you're a video editor…
Maybe a group of media buyers.
The other thing to keep in mind when joining these groups…
Answer questions about your niche or skillset…
So that it’s clear how you can help them.
Better to be too narrow on your niche… than not narrow enough.
I think of it like this…
If I have a leaky kitchen sink or flooding toilet…
I’m not looking for a contractor or a construction guy.
I’m looking for a plumber.
Or if we take the example of the writer…
Writing is a broad subject like construction.
Instead of saying, “I’m a writer” …
I’d say… “I’m a health and wellness copywriter.”
It gives people a clear picture in their mind.
If you haven’t nailed your niche yet…
You should check out How to Pick an Anti-Fragile Niche in the resources section.
In this class you’ll get…
How to pick a niche that will keep the cash coming in even if the economy tanks
Spotting fads so you don’t waste your time and energy on a topic that could quickly fade away
How to write about a niche you’re not an expert in… yet
Even if you are totally stumped on your niche…
No big deal…
There are 237 Anti-Fragile Niches in the class you can choose from…
Helping you hustle,
Wayne Fowler
Going against the grain is often where the gold is. Everyone’s fighting for attention in the obvious places, but the real opportunities are in the ‘wrong’ rooms, the overlooked conversations, the empty departures lane. Less competition and a smart strategy. Great insights man.
Hi Wayne
You really wrote a nice piece about travel hack. I liked the writing style very much and most importantly you showed the way as to how it should be when writing. Advising the budding writer to focus on niches so that ease of hiring can be as smooth as possible.
Thank you